With options aplenty, consumers are more price-conscious than ever; but at the same time are willing to pay extra for same-day delivery if it saves time and energy.

Faster delivery options are more important than ever before in securing a sale and with that rush, merchants offer express, on-demand, and same-day delivery services which are growing at an unprecedented rate.

Growth in Same-Day Delivery: Recent studies show that digital natives expect instant gratification and fulfillment speeds comparable to what they anticipate from brick and mortar retail stores, at minimal delivery cost. As same-day delivery becomes a more common shipping option for individuals shopping with online retailers. Same day delivery demand grew by 82% between 2017 to 2018.

As all things digital become more integrated into daily life, customers are blending their online and in-person retail experiences and expect the same from their retailers. The expectation of instant consumer gratification has businesses scrambling to shore up their supply chain to ensure cost-effective same-day delivery, which is where omnichannel strategy comes into play.

Omnichannel Strategy: Is an overall business strategy that delivers a seamless experience from the customer’s perspective. Every way a buyer interacts with a company: online, in-store, mobile app, email, and user experience are connected. To deliver this seamless experience, sellers tie sales and marketing activities in a central data hub, shift to a customer-centric approach in all areas, and employ analytics at all levels.